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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How to Choose Between Google Tag Manager and Global Site Tag

  I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems

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How UI (Not UX) Affects SEO

User Interface (UI) and User Experience (UX) get thrown around synonymously,  but they aren’t one in the same. The UI is what would make a user

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Linkbuilding Takeaways from MozCon 2019

This Summer I had the opportunity to go to MozCon for the second year in a row. Yes, the conference was a few months ago, but

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5 Reasons B2B Brands Need to Embrace Sustainability Now

Sustainability has been an influential factor in redefining Business-to-Consumer (B2C) relationships, but does it wield the same power in the Business-to-Business (B2B) space? In short, yes.

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Four Screaming Frog Features for SEO

Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier.

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Navigating the B2B Digital Space for the First Time

As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer.  In a nutshell, I have learned that digital

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