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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Schema Implementation Results in Huge SEO Impact

The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high

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Blog Post

Search Engine Saturation: Multiple Ways to Impact the SERPs

What is Search Engine Saturation? Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This

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Blog Post

B2B SEO Tips for Site Migration

    Migrating to a new site can be stressful, especially for a B2B  company’s SEO team who has put an insurmountable amount of effort into

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Blog Post

Add Your Social Platform Pixels to Your Website Through Google Tag Manager

If you have yet to add your social platform tags to your website, you’ve come to the right place. Having your tags implemented on your website

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Blog Post

How Custom Landing Pages Boost Your Marketing Efforts

  So what is a “custom landing page”? In a pay-per-click marketing context, custom landing pages are web page destinations with a specific call-to-action, that exist

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Case Study

Global Expansion of Paid Search Campaigns

The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought

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