Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Global Expansion of Paid Search Campaigns

The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought

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Blog Post

Why Language Matters to Organizational Culture

“Remove all the references to ‘employee’ in your slides and change to ‘team member.” That was the message I received a few years ago from Obility’s

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Blog Post

How to Conduct B2B Keyword Research

  Keyword research is the foundation of your SEO strategy and should be one of the first, if not the first document you work on. In

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Blog Post

How to Use SERP Features to Inform Your Content Strategy

Transforming Your Content Ideation Process Many marketers approach the Search Engine Result Page (SERP) Features from the wrong angle. Instead of asking what you can do

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Blog Post

Meet the Paid Social Team

You know their names and email addresses from your inbox, and you chat with them during your regularly scheduled Zoom meetings. Or maybe you’ve scanned their

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Blog Post

B2B Social Advertising: A Plea for Creativity

What do you typically see in your social feeds? Perhaps a friend landed a new job, someone shared a blog post about the struggle of working

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