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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Unlocking LinkedIn Ads Company Data

LinkedIn has a treasure trove of company data – literally 30 million companies. As a LinkedIn advertiser, I’d love for LinkedIn to share the companies my

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How To Do SEO For YouTube

You have spent hours shooting, editing and perfecting your video. You upload it to YouTube and the thousands of views you anticipated do not even come

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Why Learning Culture is the Secret to a Successful Workplace

Many organizations encourage their employees to learn and grow – so why aren’t they all successful? Well, the reality is that a learning culture requires more

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Working From Home… In a Pandemic

With COVID-19 officially characterized as a pandemic, organizations and individuals all over the world are looking for ways to help flatten the curve by practicing social

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Work Levity in the Age of COVID-19

With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are

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