• Which Content Audit Tool can Replace Moz Content?

    Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools to replace Moz Content.   MarketMuse […]

  • Digital Marketing to IT Decision Makers Now & in the Future

    What drives the sales process for many IT decision makers (ITDMs) can be difficult to interpret. The recent Customer Engagement Research Report by IDG on IT Decision Makers, combined with the broader market trends identified by Andrew Home of CEB, gives marketers a blueprint on how to market to IT now and in the future. […]

  • Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

    In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter’s 140 limit stems from an obscure typewriter experiment by Friedhelm Hillebrand, Google’s choice in character count is suspect. Why choose 140 characters as opposed to, say, the 160 characters the German initially suggested and […]

  • Expanded Ad Text: A Gift From the Heavens

    At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years – expanded character limits for text ads. No longer will a search marketer be constrained by one 25 character limit headline, but would now be given the ability to utilize two 30 character […]