Which Content Audit Tool can Replace Moz Content?

08.29.16 // Joyce Collarde

Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools to replace Moz Content.


  1. MarketMuse

What does it do? MarketMuse crawls your site, identifies focus topics, gives you matching target keywords, points out content gaps and shows you how your site compares to other relevant websites. It makes identifying low-quality content easier and gives you suggestions to improve your content performance and engagement.

Price: Free trial available. $1,000/month.

  1. SerpStat

What does it do? SerpStat provides in-depth competitive and on-page content analysis, it is a complete tool that helps marketers with advertising analysis, keyword research, rank tracking, search analytics, reporting and content curation, and works well for niche products and markets.

Price: Free trial available. From $19/month up to $2,500/month.

  1. Scoop.It

What does it do? has a content curation service and a content marketing automation service to help you grow your online presence by creating curated content and save time producing and promoting content.

Price: Free for personal use, up to $67/year for business use.

  1. Spyfu

What does it do? While Spyfu doesn’t exactly give content marketing creation and promotion ideas it gives you access to your competitors’ keyword rankings and backlinks, which you can use to identify content creation opportunities. The Kombat feature is a great way to identify competitive content gaps.

Price: From $49/month with annual plan, $79/month with monthly plan.

  1. Gshift

What does it do? Gshift’s discoverability tool analyzes your web presence and gives you insights on your performance, content strategy and keyword research, it also provides a competitive analysis audit. Influence Marketing and KontextURLs features give you the ability to understand off-site engagement metrics and measure the success of your marketing content.

Price: Free trial available. SEO tool starts at $325/month, up to $999/month.

  1. SEMRush

What does it do? SEMRush is great for analytics reports, keyword research, backlinks report, domain comparison and keyword monitoring. The site audit checks your site’s health and helps you optimize on-site content. You can then track your site’s progress with the different page reports. Just like Spyfu, SEMRush is better used to explore your competitors’ SEO strategy and identify gaps to create content.

Price: From $69.95 to $549.95/month.