The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible to avoid a significant impact from AI in our day-to-day lives. In the digital marketing world, tools like ChatGPT and […]
As the tech world buzzes about new AI tools like ChatGPT, Google is racing to incorporate AI into their own products as well. At this year’s Google I/O conference in May, they announced one of the most significant changes to Google Search that we’ve seen in years, known as the Search Generative Experience (SGE). As […]
Keeping up with evolving trends is a critical aspect of success in the digital marketing industry, notably for SEO. However, the Google Page Experience update has illustrated just how difficult this can be. With less than 4% of websites satisfying the new search ranking benchmarks, there has been a scramble for digitally-oriented businesses to better […]
Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google Ads conversion code 2. Importing goals from Google Analytics […]
May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]
Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google AdWords conversion code 2. Importing goals from Google Analytics […]