• Digital Summit Portland | Top 3 Takeaways

  • Digital Summit Portland | Top 3 Takeaways

    The Digital Summit marketing conference series came to Portland, OR July 13-14, 2016. This was an opportunity for the Obility team to learn and brainstorm about ways to elevate our clients’ digital marketing strategies. Key themes included content marketing, user experience, email marketing, landing page optimization, video, and search engine optimization. Here are my top […]

  • Competitor Campaigns Crush It

    Massively Higher Conversion Rate Obility recently compared client campaign performance versus the industry benchmark for B2B companies. In no surprise, Obility clients’ campaigns significantly outperform standard B2B paid search campaigns. But, not all campaigns are the same. Obility intentionally separates and categorizes campaigns as part of its TACO strategy. In this post, we dig into […]

  • Top 10 SEO Quick Wins for Any Website

    Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]

  • How Obility Compares to AdWords B2B Benchmarks

    Have you ever wondered how your AdWords account stacks up against the competition? Seeing month-over-month improvements is great, but if you don’t know how you are performing relative to your competitors, you can’t see where you stand in the market. Wordstream recently released a report containing benchmark AdWords performance broken down by industry. To make […]

  • Microsoft’s Acquisition of LinkedIn a Possible Boon for Display Advertising

    Microsoft has announced its plans to acquire LinkedIn, and the immediate question in the office becomes “will it work”. To answer this, look to experts. A June 2016 Harvard Business Review article highlighted “companies who focus more on giving than on taking do better than those who focus on maximizing their own position.” How LinkedIn […]