• Google’s SERP Changes: Maintaining PPC Performance in the B2B Landscape

    On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid ads in the top section of the SERP. Although this announcement comes as a shock to many advertisers, it’s not altogether surprising given Google’s public acknowledgement of moving toward […]

  • Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

    I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m not that concerned and I think this is a positive change that will benefit both Googlers [searchers] and advertisers alike. Going straight to the source, a quick Google search […]

  • Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

  • Your Urban Adventure to SearchFest 2016

    Welcome to Portland, Oregon! You’ve heard all about the food scene and culture here, but you’re wondering how to acquaint yourself with it.  Take advice from this Portland native, also known as a NW unicorn, as to where to go to fully immerse yourself in our weird city. Since you’re here for SearchFest, these places […]

  • Removed Side Ads: The Sky is Not Falling

     Google’s Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn’t take large-scale decisions lightly. Google’s move to remove side ads in desktop search results comes after a lengthy testing period. The search giant has been testing this since 2010 (not a typo). While Google continues to eat away at organic search […]

  • Is Lyft Cheaper Than a New Car?

    The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana, what car you own, will be replaced by what car service you use. GM understands this to the tune of $500 million. Obama understands this suggesting a $4 billion […]