We’ve all heard the saying “teamwork is the key to success,” right? But, did you know that doesn’t just apply to individuals on a team, but also between departments in a company and platforms/tools in your tech stack? As a B2B marketing agency, we partner with clients on a combination of digital services (paid search […]
“If you fail to plan, you plan to fail” – Benjamin Franklin. We don’t actually think anyone plans to fail, but with ever-changing priorities, finding the necessary time to plan can be challenging. This is especially true for customer relationship management (CRM) and marketing automation platform migrations (MAP) and implementations. Our philosophy at Obility […]
Working in marketing operations and revenue operations involves a wide array of responsibilities, and oftentimes, the teams responsible are spread thin, unable to cover everything effectively. Or the person who has historically helped handle these tasks, has left or is on leave and the remaining members are unable to handle the added workload. We understand […]
Nurturing leads, at its core, is such a valuable aspect of any marketing strategy. It allows you to show value to a prospect, moving them further down the funnel, all while building a rapport with them and leading to the ultimate goal of winning their business. There are a lot of ways to nurture a […]
If you Google “What is RevOps,” you’ll see over 2M results appear and that it generally means the same thing across the board. So, what is revenue operations? RevOps, or Revenue Operations is the function of maximizing revenue for an organization across departments. How do you maximize revenue? Great question. In RevOps, the goal […]
Knowledge is power. Lead scoring is a crucial component of digital marketing and sales because it enables a company to track and understand how prospects (and customers) are interacting with their website and/or marketing efforts. It helps identify what’s resonating with them, and where they are in the funnel. However, lead scoring is also something […]