We’ve all heard the saying “teamwork is the key to success,” right? But, did you know that doesn’t just apply to individuals on a team, but also between departments in a company and platforms/tools in your tech stack?
As a B2B marketing agency, we partner with clients on a combination of digital services (paid search & display, paid social, SEO, content) and revenue operations services AKA RevOps (lead scoring, lead nurture, migrations, platform administration, etc.) and it’s not uncommon for us to be working in one area; for instance, digital, and see or hear of a missed opportunity to grow or improve in another area, RevOps, or vice versa.
Picture this…
Suppose you have a LinkedIn paid social campaign running, specifically utilizing lead gen forms. So, a prospect sees your ad on LinkedIn, fills out a form and gets access to a whitepaper, webinar, case study, etc.
At face value, it seems simple enough, right? But are you looking at it from a wider perspective? For example:
- Are your lead gen forms synced and connected to your marketing automation platform so they flow directly from LinkedIn into your MAP?
- Are you scoring or tagging those individuals?
- Is it automated?
- Are you pulling those prospects/leads into a designated email lead nurture or sales sequence to help move them down the funnel and turn them into a qualified lead?
If these questions aren’t being asked and/or confirmed, utilizing RevOps with your digital efforts could prove invaluable.
How can Revenue Operations services compliment Digital Marketing?
Revenue operations services help ensure that you’re able to track your digital marketing efforts effectively, and in turn, be able to make informed decisions with your marketing strategy.
Unfortunately, more often than not, we see silos between marketing, sales, customer support and operations teams, causing a bottleneck when it comes to reviewing data and understanding if current strategies are working as intended. This directly affects a company’s bottomline and revenue is lost because of the lack of efficiency and optimization in this process.
Working with an agency that has experts in both digital and RevOps services, can help alleviate this bottleneck and break down silos because we not only know the importance of these areas working together, but we have first-hand experience with it as well. If you’d like to see more on how revenue operations and digital marketing go hand-in-hand, take a look at our case study where we outline how we worked with Interfolio to set up a robust attribution tracking system to help make more strategic and informed decisions for SEO strategy.
When partnering with Obility, you get a Customer Success Manager and a Subject Matter Expert from each department you’re working with and we work together and sync on your account both with you and behind the scenes. Constantly ensuring that there aren’t any gaps and that all services are working together seamlessly.
We know it can be confusing, so, if you’re still unsure of what revenue operations entails, or if RevOps can help, take a look at our What Is RevOps blog. There, we outline what revenue operations is, why it’s important, what services it includes and how it can help.
If you still have questions or would like to learn more about our digital and revenue operations services, let us know. We’d love to connect and see how we can help.
