• How Long Does SEO Take?

    We all know that SEO is a long-term process. If you have worked with SEOs, you have probably heard the marathon analogy multiple times: SEO is not a race, it’s a marathon. But how long will this marathon be exactly?  Let’s look at clients’ data and try to understand how fast different types of SEO […]

  • How to Track and Audit Top Navigation Performance to Improve Conversion Rate

    The top navigation bar is one of the most utilized elements on your website. New and returning users both interact with your top navigation bar multiple times per visit and having a user-friendly and comprehensive top nav bar is crucial for good user experience, and is an important part of conversion rate optimization, especially in […]

  • How to Conduct B2B Keyword Research

    Keyword research is the foundation of your SEO strategy and should be one of the first, if not the first document you work on. In this guide, we will review the B2B keyword research process, discuss tips and tricks to make your keyword research more efficient, and review tools that will help you along the […]

  • How to Efficiently Solve for Duplicate Content

    The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do when you have hundreds or thousands of duplicate or thin content issues? Let’s talk about efficiently addressing duplicate content errors, from bulk fixes to nitty-gritty solutions. I like to […]

  • Moz Webinar – SEO Tactics for B2B Lead Generation

    A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes SEO for B2B different, how to set up realistic B2B SEO goals, how to conduct keyword research for B2B businesses and create B2B-specific content, and finally, how to identify […]

  • How to Use Heatmap Tools to Improve User Experience

      Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website.  Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […]