SEO and our search patterns have changed a lot over the past year, leading to a decrease in organic traffic and dozens of LinkedIn posts calling organic traffic a vanity metric. Let’s review the KPIs (besides organic traffic!) that Obility is tracking to measure SEO and Generative Engine Optimization (GEO) performance. I. AI […]
Reddit’s growing presence in the SERP in its first year as a publicly traded company is hard to miss. In 2024, Reddit’s organic traffic surged by 208%, and the number of organic keyword rankings grew by 109%. In light of the decreasing organic traffic across the board, these are incredible numbers. In this […]
Last week, Obility’s DBD and I were on a call with a prospect who mentioned she’s been seeing a decrease in organic traffic numbers since August. She’s not alone, Obility’s SEO team has been noticing a decline in organic traffic for a lot of clients in the past 6+ months and so did Wil Reynolds […]
Option 1: Hiring an Agency Agencies have benefits neither contractors or in-house hires have, including the ability to apply learnings across clients, a deep knowledge and understanding of different industries and their best practices, and team members who are constantly learning from one another. Because agencies are always working in marketing platforms, they understand […]
The introduction of AI overviews in the SERP and the growth of AI-powered search engines such as Perplexity has led many SEOs to examine their SEO practice and test out new strategies. While the usual SEO best practices still apply, Obility will walk you through the four specific areas we are focusing on to be […]
Market research is an essential component of any business strategy, especially for B2B Software as a Service (SaaS) companies. Conducting thorough market research will allow B2B SaaS companies to gain valuable insights into customer needs, industry trends, and competitive landscapes. In this blog post, we will explore 5 key steps and best practices that B2B […]