Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your website. Analytics tools already provide information on page traffic and conversions, but heatmaps give you more visual data and a better understanding of the roadblocks that exist on your […]
If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing. A messy GTM instance can cause conflicting issues between new […]
I. What are Global Site Tag and Google Tag Manager? Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website. Both systems are free and can integrate with other Google […]
Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four features I wish I had known about when I first started working in SEO. I. Identify Links Pointing to 404s 404s are a recurring […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]