I. What are Global Site Tag and Google Tag Manager? Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website. Both systems are free and can integrate with other Google […]
Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four features I wish I had known about when I first started working in SEO. I. Identify Links Pointing to 404s 404s are a recurring […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]
This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the digital marketing industry has been talking about for quite a while, but mostly when discussing paid search and paid social. Since organic leads aren’t usually tracked in MAPS and […]
Finding SEO benchmarks to measure your organization’s performance against can be tricky. Especially for B2B companies, as most metrics are gathered from B2C websites. In addition, SEO benchmarks tend to focus solely on organic traffic and conversion rate. A well-rounded B2B SEO strategy has to take into account the longer B2B sales cycle and focus […]