This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the digital marketing industry has been talking about for quite a while, but mostly when discussing paid search and paid social. Since organic leads aren’t usually tracked in MAPS and […]
Finding SEO benchmarks to measure your organization’s performance against can be tricky. Especially for B2B companies, as most metrics are gathered from B2C websites. In addition, SEO benchmarks tend to focus solely on organic traffic and conversion rate. A well-rounded B2B SEO strategy has to take into account the longer B2B sales cycle and focus […]
Last week Moz announced a shift back to core SEO efforts, hence retiring Moz Content and Followerwonk. Several organizations have used Moz Content to audit their content, track a site performance and search popular content and are looking for a replacement. Below are some of Obility’s favorite content tools to replace Moz Content. MarketMuse […]
Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]