Many people outside of the marketing world don’t understand the inner workings of retargeting and find those eerily familiar ads and offerings a little too similar to the show Black Mirror. “How did they know!?” But those of us in the industry understand the function and benefits retargeting provides, and love utilizing it to drive mid-funnel […]
Apple’s Mobile Search Play The rise of mobile search shouldn’t come as a surprise. What might be a surprise is that Google’s not the only one influencing the way we search on our iPhones. In the nearly 11 years since the iPhone was released and we started using Safari on our phones, Apple has been […]
February is upon us, and digital marketing love is in the air! There never seems to be a shortage of news and changes pertaining to how we do our jobs and what we need to know. Let’s review some recent announcements that all digital marketers should be aware of going into the new month. Google […]
Another year has passed and Digital Marketers are looking forward to new trends in 2018! The new year is a great time to reassess priorities and set goals for your marketing efforts. Let’s look at the most recent digital marketing news, as well as some predictions for the biggest trends in 2018. Google […]
In this final installation of Obility’s Digital Trends before making way into the new year, we’ll explore the latest from Google, AdWords, and Facebook as some final points of consideration for your 2018 campaign planning. Make your lists, and check them twice! Google More Snippet to Love Summary: Breaking News! Google officially increased meta […]
Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as well as the latest from LinkedIn. This is perfect timing to help with and get started on your 2018 campaign planning! AdWords Google Daily Budget Update and […]