Data privacy and security have been at the forefront of everyone’s mind since GDPR went live in May of 2018. GDPR changed everything in regards to how advertisers got to store and use customers and website visitors’ data. Ever since new regulations have been continually passed giving customers control over their data. Sounds like a […]
You know their names and email addresses from your inbox, and you chat with them during your regularly scheduled Zoom meetings. Or maybe you’ve scanned their pictures in the “About” page of our site. But do you really know the Obility Paid Social team? Let’s find out. Andrea Contreras Senior Paid Social Coordinator Earliest […]
What do you typically see in your social feeds? Perhaps a friend landed a new job, someone shared a blog post about the struggle of working 100% remote, a life update with a smiley photo, news articles, a motivational quote, an invitation to a pyramid scheme that “totally is not a pyramid scheme”… and of […]
I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I majored in economics in college. Want to hear a terrible joke about economists? The First Law of Economics: For every economist, there exists an equal and opposite economist. The […]
LinkedIn has a treasure trove of company data – literally 30 million companies. As a LinkedIn advertiser, I’d love for LinkedIn to share the companies my campaigns target. When I layer industry, role, title, employee count, etc., I’d appreciate knowing exactly what companies saw and clicked on my ads. Unfortunately, LinkedIn’s demographics report only shares […]
Everyone knows that event marketing makes up a significant amount of the marketing budget for most B2B companies, at least 21% according to a 2018 study from Bizaboo. But in recent weeks with the emergence of the Covid-19 coronavirus, 19 major events (and counting) have been canceled. While some of the cost of hosting, sponsoring, […]