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Meet the Paid Social Team

09.30.20 // Paige Nicolopulos

You know their names and email addresses from your inbox, and you chat with them during your regularly scheduled Zoom meetings. Or maybe you’ve scanned their pictures in the “About” page of our site.  But do you really know the Obility Paid Social team? Let’s find out.

 

Andrea Contreras

Senior Paid Social Coordinator

Earliest memory of working in paid social

“I worked an assistant paid social job in Miami, I mainly helped with campaign builds once we had all the components together.”

Favorite email sign-off

“‘Thanks’ or ‘Best’.”

Favorite thing about working in Paid Social

“Collaborating with clients.”

Least favorite thing about Paid Social

“Troubleshooting conversion tracking and pixels can be tricky.”

Favorite work-time lunch

“My favorite lunch meal has to be subs! I’d go to Jersey Mike’s every day if we had one nearby.”

Biggest or most memorable client win at Obility

“I had pitched LinkedIn lead gen forms and the client agreed to a test, and it was really awesome to see the huge spike in leads we got as a result.”

Favorite thing about the Obility Paid Social team

“Fittingly, we’re a very sociable group :)”

 

Dani Safar

Paid Social Manager

Earliest memory of working in paid social

“About 4-5 years ago – Sponsoring Twitter posts and then immediately not understanding why they weren’t showing up in the feed. Troubleshooting right out the gate.”

Favorite email sign-off

“Cheers,”

Favorite thing about working in Paid Social

“Seeing the innovative ways people use compelling ad copy/creative to tell a story and connect with the audience.”

Least favorite thing about Paid Social

“Trolls. NEVER FEED THE TROLLS.”

Favorite work-time lunch

“Salad and smoothie.”

Biggest or most memorable client win at Obility

“TBD! But at previous jobs I really enjoyed the pre/during/post social event planning for bigger conferences. It was exciting to connect with enthusiastic attendees and figuring out creative ways to collaborate with other companies.”

Favorite thing about the Obility Paid Social team

“The support and genuine kindness I’ve experienced so far has been very refreshing.”

Any other fun fact you want to share about yourself

“One of my goals for next year is to do a multi day backpacking trip around the base of Mt. Hood. ⛰️.”

Danielle Duhon

Paid Social Supervisor

Earliest memory of working in paid social

“Years ago, I had to put together a PS strategy for FinancialForce. This was before we had a PS Team. I was a CS learning how to set up audiences, etc.”

Favorite email sign-off

“Thanks!”

Favorite thing about working in Paid Social

“The creativity we have.”

Least favorite thing about Paid Social

“The creativity we have.”

Favorite work-time lunch

“Sandwiches. Love me a sandwich!”

Biggest or most memorable client win at Obility

“I can’t think of just one. I love it when I can win a difficult client over or when we present a great strategy that produces great results.”

Favorite thing about the Obility Paid Social team

“The people. I love our team!”

 

James Rehwald

Paid Social Manager

Earliest memory of working in paid social

“My first memory of working in paid social in my career was learning the ins and outs of Facebook Ads to help a hotel management company drive bookings and revenue across 12 different hotels. I spent time researching the unique value propositions for each hotel, finding creative assets to match offers, and developing customer acquisition strategies.”

Favorite email sign-off

“Cheers,”

Favorite thing about working in Paid Social

“My favorite aspect of working in paid social is tying together data and creativity. I love matching the right copy and visual assets with data-driven audience targeting to find what resonates best. I love that paid social provides plenty of testing opportunity when it comes to measuring the impact of creative updates and targeting adjustments across different platforms.”

Least favorite thing about Paid Social

“My least favorite thing about paid social is the length of time the LinkedIn Ads and Twitter Ads platforms require when creating a large set of ads whereas Facebook Ads’ ad duplication, editing, and publishing capabilities are more streamlined. For LinkedIn and Twitter accounts with advanced campaign structures, creating ads can be quite time-consuming.”

Favorite work-time lunch

“The ‘A Taste of Greek’ gyro food cart downtown will forever be a favorite of mine. Compared against all the gyro carts I’ve tried, this one tops them all!”

Biggest or most memorable client win at Obility

“A memorable client win for me was helping Puppet earn its highest lead volume and most cost efficient month launch-to-date. I was very happy to see that my audience and offer alignment setup enabled the client’s paid social account to deliver record positive results across multiple product categories.”

Favorite thing about the Obility Paid Social team

“My favorite thing about the Obility paid social team is our very inviting and collaborative atmosphere. My teammates have made it clear from the beginning that asking questions is encouraged and sharing findings with each other benefits the team as a whole. Everyone is dedicated and proactive towards ensuring we’re each putting our best foot forward and hitting our goals.”

Any other fun fact you want to share about yourself

“Fun fact about myself is that I met Lauryn Hill once! My girlfriend and I were walking near the venue where we had watched her perform when we suddenly ran into her and a bodyguard sneaking through a side street to avoid the crowded front area. Starstruck by the surprise, we talked a bit and took pictures together before she hopped into her SUV!”

 

Mary Nguyen

Paid Social Coordinator

Earliest memory of working in paid social

I went through a brief two week paid social overview training during my internship at Obility in 2019!

Favorite email sign-off

Best,

Favorite thing about working in Paid Social

“It’s a very active department where we always strive to stay updated in any new changes, and improve!”

Least favorite thing about Paid Social

“The quirks that each social platform has from each other.”

Favorite work-time lunch

“Love getting my Willamette Valley salad during monthly birthday lunches.”

Biggest or most memorable client win at Obility

“Improving lead volume by 168% MoM for NowSecure.”

Favorite thing about the Obility Paid Social team

“All team members are very knowledgeable and supportive!”

 

Michelle Craig

Senior Paid Social Manager

Earliest memory of working in paid social

“My first day at Obility! I came from a freelance background where I was working with small businesses running social media and hit the ground running at Obility learning how to manage much larger campaigns and budgets.”

Favorite email sign-off

“Cheers!”

Favorite thing about working in Paid Social

“There is a lot of opportunity to be creative while driving meaningful results. Where organic social can be challenging to prove the ROI of, I love that we’re able to show how our efforts are contributing to business revenue.”

Least favorite thing about Paid Social

“The platform interfaces are always changing and because of this, they tend to be extremely glitchy.”

Favorite work-time lunch

“CAVA! It’s a Mediterranean-style restaurant that customizes grain bowls, salads, and pitas.”

Biggest or most memorable client win at Obility

“Taking PlanGrid from a very small monthly budget where we were only running a single offer to a multi-platform, multi-region strategy that drove pipeline & revenue.”

Favorite thing about the Obility Paid Social team

“The team is collaborative and supportive. Since we were a team of two to now being five times that size, I’ve always felt like I could count on my team members.”

 

Paige Nicolopulos

Senior Paid Social Manager

Earliest memory of working in paid social

“Building a Facebook ad for a national pizza franchise. Advertising for pizza always left me feeling hungry during the workday! It was both a blessing and a curse.”

Favorite email sign-off

“I sign nearly all my emails with ‘Best.’ I remember making the switch in college when my my friend/roommate told me that someone told her it was more professional than ‘Thanks’.”

Favorite thing about working in Paid Social

“Injecting humanity and fun into ads. Whether that’s through fun creative or playful ad copy. We’re all human, so I love when clients are eager to tap into that.”

Least favorite thing about Paid Social

“Ad platform UIs can be so buggy! Granted, nothing in this world is without flaws, but it sure does grind my gears when a bug prevents me from saving or launching my work – or worse, when it totally crashes unexpectedly. Just let me live that #paidsociallife, Facebook/LinkedIn/Twitter!”

Favorite work-time lunch

“I’m a sucker for a good homemade turkey sandwich between Dave’s Killer bread, with lettuce and tomato, and a honeycrisp apple. I’m a little embarrassed to admit how many times my coworkers have seen me eat that lunch at the office.”

Biggest or most memorable client win at Obility

“Getting Helpshift’s Facebook and Instagram campaigns to drive the highest quality lead score at the lowest cost across all other paid social, paid search, and display channels.”

Favorite thing about the Obility Paid Social team

“I love that everyone on the team is constantly pushing the boundary. We’re always looking for the next big trend or feature that can elevate our accounts to the next level. At the same time, we love to play as hard as we work.”

Any other fun fact you want to share about yourself

“I’m a huuge music fan. My bachelor’s degree was actually in music! If you’re reading this as a client of mine, let’s talk about your favorite bands!”

Roslyn Stapleton

Paid Social Manager

Earliest memory of working in paid social

Budget pacing on LinkedIn campaigns!

Favorite email sign-off

Cheers,

Favorite thing about working in Paid Social

“There’s always new features and betas to test out.”

Least favorite thing about Paid Social

“How buggy the Ads Manager UI on the social platforms can be.”

Favorite work-time lunch

“I don’t have a favorite, but coffee is usually involved for the early afternoon pick-me-up.”

Biggest or most memorable client win at Obility

“Scaling a client nearly 10x in budget over a year, while reducing average CPL by over 50% and expanding into new regions.”

Favorite thing about the Obility Paid Social team

“The #paidsociallife community we created as we contend with the roller coaster ride of platform changes, updates, and features.”

 

Skip Reese

Paid Social Coordinator

Earliest memory of working in paid social

“I built a report for a campaign that I knew nothing about. That pushed me to really make sure I could tell the right story based on the data, but odds are the analysis was incorrect because I’d only worked in digital marketing for 1 week at that point.”

Favorite email sign-off

“If it’s someone I know, I’ll say ‘Thanks.’ If it’s someone I don’t know I’ll say ‘Thank you for your time and consideration.'”

Favorite thing about working in Paid Social

“I love the thought exercise of how to leverage each platform to serve a different purpose.”

Least favorite thing about Paid Social

“Working in several different platforms means knowing nuances of each, which can be beneficial but is mostly a nuisance.”

Favorite work-time lunch

“Microwaved leftover dinner from the night before, with a bag of the finest kettle corn money can buy.”

Biggest or most memorable client win at Obility

“Rollbar told me: ‘It looks like you are doing something that is not only right, but also effective.'”

Favorite thing about the Obility Paid Social team

“The whole team is unbelievably supportive, willing to help out in any way they can at the drop of a hat. It’s incredible.”

Any other fun fact you want to share about yourself

“My personal record for hot wings consumed in one sitting is 28. That was in high school, so chances are that will always be my personal record.”

Thuy Tran

Senior Paid Social Manager

Earliest memory of working in paid social

“Making click tags for Facebook.”

Favorite email sign-off

“Thanks,”

Favorite thing about working in Paid Social

“When the performance surprises or exceeds the client’s expectations.”

Least favorite thing about Paid Social

“Going through LinkedIn ads platform.”

Favorite work-time lunch

“Mama Chow’s or Don Pedro’s food cart.”

Biggest or most memorable client win at Obility

“Snowflake’s surge in MQLs surpassing Google’s results.”

Favorite thing about the Obility Paid Social team

“Always having answers for anything whenever a team member has a challenge and reaches out to the team.”

 

Ready to work with us?

Now that you’ve met our All-Star team, fill out our contact form and one of our DBD team will follow up with you shortly!

Ready to join the Obility Paid Social team?

Interested in being an addition to the Obility Paid Social team? Check out our Careers page for current openings. Don’t see the right job opening listed? Join Obility’s Talent Network. We’re always looking to connect with top-notch talent!

About Paige Nicolopulos

Paige is a Senior Paid Social Manager at Obility. She loves the creative process of reaching target audiences through impactful social ads. Outside of the social media world, she loves to attend local concerts in Portland, and will likely talk your ear off about The Beatles or 1960's rock music. View all Paige Nicolopulos’s posts >