A quick search for “choosing an audience” will return thousands of results aimed at helping marketers move away from “send everything to everyone” and into the hopeful new world of relevance. It’s clear that today’s marketers have no shortage of tips and tricks for creating messaging with a specific group of people in mind. However, […]
As marketers, we are all aiming to create personalized campaigns. But often the wealth of data and tools at our disposal—along with the array of campaigns and programs we are attempting to manage—make this goal seem harder to reach than it really is. True marketing excellence comes from a prune and simplify approach, and it […]
Create a marketing plan and track, leverage and experiment your way to success. As we enter a new year, many CMOs and marketing leaders are finalizing their marketing plans and determining what they need to spend. But statistics show that few will provide details of expected results and even fewer will use this plan to […]
Practical ways to ensure that your effort results in increased traffic. There are somewhere around 152 million blogs according to Harvard Business Review. That’s a lot of competition for your blog and with b2b blogging steadily increasing, it’s only going to get more difficult to get attention. You may be wondering why your company […]
Especially with automation, it’s easy to forget that our messages are being delivered to people. Real connection with your audience is what will ultimately drive engagement. To get started, consider these five steps to using marketing automation to create real conversations Today’s consumer assumes you know how to use technology to tailor the experience. In […]
Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment of time, your content can become targeted and strategically focused on producing results. The following steps will help you create and deliver content that offers more value, more variety, […]