Create a marketing plan and track, leverage and experiment your way to success. As we enter a new year, many CMOs and marketing leaders are finalizing their marketing plans and determining what they need to spend. But statistics show that few will provide details of expected results and even fewer will use this plan to […]
Practical ways to ensure that your effort results in increased traffic. There are somewhere around 152 million blogs according to Harvard Business Review. That’s a lot of competition for your blog and with b2b blogging steadily increasing, it’s only going to get more difficult to get attention. You may be wondering why your company […]
Especially with automation, it’s easy to forget that our messages are being delivered to people. Real connection with your audience is what will ultimately drive engagement. To get started, consider these five steps to using marketing automation to create real conversations Today’s consumer assumes you know how to use technology to tailor the experience. In […]
Before you take Billy Idol’s advice and go “more, more, more” with your content strategy, invest some time in answering, “More what?” With a small investment of time, your content can become targeted and strategically focused on producing results. The following steps will help you create and deliver content that offers more value, more variety, […]
Getting people’s attention and, even more importantly, their name and email address can be challenging for B2B marketers. People are very skeptical these days with all the calls of fake news and data breaches on Facebook and other platforms. In research shared by Bright Funnel, it takes on average 17.5 touches and 512 days for […]
Obility builds custom data integrations to optimize ad campaigns based on sales data from CRM platforms. In most cases, we prefer to use ad platform IDs for more reliable syncing, but there are still cases where it is desirable to capture the campaign name and/or ad group name in a marketing automation or CRM platform. […]