Case studies

Real results, real impact.

Science Logic

The benefits of adding Reddit to drive reach and reduce CPCs.

  • -87% decrease in CPC
  • -96% decrease in cost
  • +1,081% increase in clicks

Blackline

Blackline, an enterprise accounting automation cloud software company, needed help scaling spend without sacrificing lead quality through a full-funnel approach

  • Scaled budget over 3X without sacrifing quality
  • -50% Decreased in CPA
  • Brought in 4,178 total conversions in one year

Marketo

A paid media strategy focused on opportunity data & campaign-level insights, moving from lead volume to pipeline impact, increasing oppty size significantly.

  • +223%
    Improvement to pipeline cost YoY
  • +168%
    Facebook Pipe:Cost ratio improvement (pipeline attributed / amount spent)
  • +127%
    Google Ads Pipe:Cost ratio YoY, with avg. opportunity size up 69%

Revel Systems

Blog subdomain to main domain migration case study: how Obility drove a 75% increase in organic traffic and boosted sitewide SEO performance.

  • 75%
    blog organic traffic increase
  • 38%
    website traffic increase
  • 56%
    increase in ranking keywords

Vultr

A PLG strategy focused on backend data and multi-channel tactics turned free trial signups into revenue, driving a huge increase in payment amounts.

  • 68%
    Increase Free Trials
  • 43%
    Increase Paying Users
  • 86%
    Increase Payment Amount

Equinix

A results-driven paid media strategy that helped Equinix boost lead quality, optimize spend, and accelerate pipeline impact globally.

  • 99%
    Increase lead volume
  • 61%
    Decrease cost per lead

ServicePower

ServicePower’s presence in AI engines increased significantly, and their visibility for high-value industry queries dramatically improved QoQ.

  • 83%
    increase in traffic from AI search engines QoQ
  • 72%
    increase in mentions across AI Overview platform
  • 125%
    increase in conversions from AI users QoQ

Fastly

GEO-led content strategy optimized for Google AI Overviews and LLMs helped fastly reclaim visibility in the AI era.

  • 718%
    Increase Google AI Overviews

Snowflake

Utilizing Paid Social with Different Assets & Audience Increases MQL 105%

  • 105%
    Increase MQL volume
  • 31%
    Lower cost per MQL

Boomi

Obility leveraged a dual approach, combining both SEO and GEO best practices to maximize Boomi’s presence across various places users search.

  • 20
    new Google AI Overviews in 2 mo
  • 40
    new mentions in AI search answers in 2 mo