• How to Choose Between Google Tag Manager and Global Site Tag

      I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website.  Both systems are free and can integrate with other Google […]

  • 3 Ways to Track Pardot Conversions in Google Analytics

    Tracking conversions that happen on Pardot forms can be difficult, especially if your forms live in an iframe. In this blog post we will walk through 3 different ways to track Pardot conversions in Google Analytics: Tracking conversions on a Thank You Page (internal or external) Tracking conversions on a submit button on the form […]