• Five Tips to Keep Google Tag Manager Organized

    If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing.  A messy GTM instance can cause conflicting issues between new […]

  • How to Choose Between Google Tag Manager and Global Site Tag

      I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website.  Both systems are free and can integrate with other Google […]