• Why Reddit Ads Should Be Part of Every B2B Marketing Strategy

    When it comes to building brand awareness, most B2B marketers default to LinkedIn Ads, and for good reason. But what happens when you pair that tried-and-true platform with a strategic wildcard like Reddit Ads? Spoiler: You get more eyes, more engagement, and more efficient spend. At Obility, we’ve been testing and proving Reddit’s potential for […]

  • Obility’s Favorite Ads and What We Like About Them

    “The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage. For as long as there has been something to sell, we have used advertising to draw the public’s attention to a product, service, or event to drum up business.  There […]

  • How to Manage the iOS 14.5 Update for Your Facebook Ads Account

    Data privacy and security have been at the forefront of everyone’s mind since GDPR went live in May of 2018. GDPR changed everything in regards to how advertisers got to store and use customers and website visitors’ data. Ever since new regulations have been continually passed giving customers control over their data. Sounds like a […]

  • Testing Reddit Ads for B2B Marketing

    I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I majored in economics in college. Want to hear a terrible joke about economists? The First Law of Economics: For every economist, there exists an equal and opposite economist. The […]

  • How to Measure B2B Paid Search and Paid Social Campaigns

    Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC campaigns are abundant. Clicks, clickthrough rate, conversions, cost per conversion, etc. are all readily available. Measuring “things” in paid media […]

  • Goodbye Facebook Power Editor, A Love Letter

    5 Months Ago…. Oh Ads Manager, I replaced you with Power Editor a long, long time ago. The only thing I found you useful for was pulling data and changing budgets. I loathed you for pretty much everything else. Bulk editing, no way! Creating campaigns, forget about it! You were a hopeless, meaningless void of […]