Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), is becoming a core strategy for digital visibility in a post-SERP world.
Instead of solely focusing on gaining traffic from traditional search engines, GEO helps your content appear directly in answers from AI tools like ChatGPT, Perplexity, Claude, and Google’s AI Overviews.
According to recent data, AI chatbots saw an 80.92% year-over-year growth in traffic from April 2024 to March 2025, while 62% of people now use AI chatbots daily. Perhaps most tellingly, 72% of searchers engage with Google’s AI Overview when it appears.
For B2B marketers, this matters because decision-makers increasingly turn to AI assistants for research. If your brand isn’t cited or referenced in those answers, you’re missing a critical visibility channel.
Business Insider recently reported that AEO and GEO are now essential layers on top of traditional SEO, especially in competitive, long sales-cycle industries like SaaS, cybersecurity, and fintech.
Top GEO agencies for B2B brands in 2025
Based on market research, thought leadership, and results across B2B verticals, these agencies help companies optimize for AI-powered discovery.
1. Obility
B2B-only digital marketing agency specializing in revenue attribution, complex enterprise technology sales cycles, and early GEO/AEO/AIO adoption.
As a GEO trailblazer, Obility builds generative engine optimization directly into modern SEO frameworks. Our teams monitor client and competitor presence in AI search results, implement strategic schema markup for AI search engines, and create conversational content designed for AI summarization engines. We track success with new KPIs beyond traditional organic traffic.
Purpose-built AI-era add-on services include:
- Brand Mentions for LLM Visibility – AI-era backlinking tailored for how AI search engines surface answers
- Reddit Organic Strategy – Authentic presence on the platform that’s now the #1 source cited across ChatGPT and Perplexity
- GEO + SEO Content Creation – Deep-dive guides, landing pages, and listicles crafted to rank in both traditional SERPs and generative answers while moving prospects toward decisions
Strengths
- GEO trailblazer and creator of their own GEO certification program
- Exclusive B2B focus with revenue attribution expertise for complex sales cycles
- Results: Aerospike 171% SEO traffic, Juniper Networks 2,500% organic traffic, Interfolio $186K+ revenue attribution
- Experienced, been-there-done-that team of seasoned operators who’ve guided brands through early funding rounds, hypergrowth, and IPO readiness
- Flexible contracts built for full management to hourly support, allowing clients to choose the model that fits their needs
- In-house data team providing advanced tracking
- Glassdoor rating: 4.4/5 stars
Industries Served
- Specializing in: Cybersecurity & IT, DevOps, MarTech & SalesTech, Construction, HR & Business Operations, Hardware & Manufacturing, Healthcare & HealthTech, Data & Cloud, FinTech
- Complex B2B technology sales with long cycles and high deal values
Drawbacks
- B2B-only focus excludes B2C/ecommerce/local opportunities
2. First Page Sage
AI-powered SEO agency pioneering Generative Engine Optimization with enterprise clients and ROI-focused methodology.
Strengths
- Generative Engine Optimization (GEO) pioneer with proprietary methodology
- Enterprise client portfolio: Salesforce, Microsoft, US Bank, Logitech, NBC
- Results: 368 first-page keywords, $15M lifetime value leads for clients
- 12+ years experience under founder Evan Bailyn
- ROI-focused approach over vanity metrics
Industries Served
- Technology/SaaS
- Financial services
- Media/publishing
- B2B manufacturing
Drawbacks
- Premium pricing excludes smaller businesses
- Geographic constraints from San Francisco base
- Overly rigorous review process creating slower turnarounds
- Glassdoor rating 3.9/5
3. Intero Digital
Large-scale digital marketing agency with proprietary AI technology and 400+ employees built through strategic acquisitions.
Strengths
- InteroBOT AI technology emulates search crawlers for unique forecasting
- Google Premier Partner (top 3%) with exclusive beta access
- 400+ employees across 5 offices through 6 agency acquisitions
- Results: $22M revenue growth for cloud software, 86% organic growth for sporting goods, 3,906% traffic growth for Sticker Mountain
Industries Served
- Technology
- Healthcare
- E-commerce
- Hospitality
- Manufacturing
Drawbacks
- High-pressure culture with 3.6/5 Glassdoor rating citing burnout
- Integration challenges from 6 agency acquisitions creating inconsistencies
- Scale vs personalization trade-offs where smaller accounts get less attention
- Glassdoor rating: 3.6/5 stars
4. Omniscient Digital
Premium B2B SaaS-only content marketing agency with former journalists and exceptional growth results for software companies.
Strengths
- B2B SaaS specialization with OmniscientX methodology
- Leadership from HubSpot, Shopify, Workato executives
- Results: Jasper 810% organic growth with 400X product signups, Order.co 2,117% blog growth, Smartling $3.7M pipeline
- Editorial team from NYT, New Yorker, WSJ producing executive-level content
Industries Served
- B2B software/SaaS exclusively
- MarTech, e-commerce platforms, communication tools, analytics/data platforms
Drawbacks
- Narrow B2B SaaS-only focus with $10K+ minimums excludes other industries
- 51-200 employee capacity limits for large enterprise accounts
- Limited services (SEO/content only) requiring additional vendors for full marketing
- No Glassdoor rating (insufficient reviews)
5. Flow Agency
Boutique search marketing agency specializing in B2B SaaS with cutting-edge LLM optimization for AI search platforms.
Strengths
- LLM optimization pioneer helping B2B SaaS appear in ChatGPT, Perplexity, Google AI Overviews
- Global Search Awards 2024 winner led by Viola Eva
- Integrated search marketing combining SEO and paid search for unified SaaS strategies
- Proprietary tracking for LLM referrals
Industries Served
- B2B SaaS startups/scale-ups exclusively: Betterworks, MailCharts, ELM Learning, Paperbell, Beekeeper, Aroflo
- HR tech, MarTech, collaboration tools, performance management platforms
Drawbacks
- B2B SaaS-only focus limits other sectors
- Search marketing specialization excludes broader services
- Boutique capacity constrains large enterprise or multi-channel needs
- Glassdoor rating: No data found
6. Quoleady
Remote content marketing agency focused exclusively on B2B SaaS companies with proven ARR growth results and premium PR network.
Strengths
- Proven SaaS results: Expandi $0-$8M ARR, ResponseScribe 4.62K clicks in 6 months, FullSession 500 leads from 16 articles
- Premium content/PR network with Forbes, Entrepreneur placements and TechCrunch coverage
- 35-person remote team with 4+ years B2B SaaS specialization since 2020
Industries Served
- B2B SaaS companies: Monday.com, airfocus, Expandi, FullSession, ResponseScribe
- MarTech, FinTech, EduTech, HRTech, project management, CRM, automation tools
- USA/European markets focus
Drawbacks
- Content-only services exclude paid ads/social/email
- Limited reputation data (2 Glassdoor reviews)
- Estonia HQ/remote team creates timezone/cultural challenges for US West Coast clients
- Glassdoor rating: No overall rating (insufficient reviews)
7. NoGood
Multi-channel growth marketing agency serving VC-backed startups with high client retention and elite Silicon Valley talent.
Strengths
- 84% client retention rate
- Results: JVN Hair 298% revenue increase, ByteDance Lark 69% user adoption, Spring Health 119% YoY qualified leads
- Multi-channel expertise: paid media, creative, content, SEO, email, CRO
- Elite team of former Silicon Valley/NYC growth leads with $100M+ learnings
- Glassdoor rating: 3.8/5 stars
Industries Served
- SaaS, B2B, eCommerce, healthcare, consumer brands
- VC-backed startups and fast-growing scaleups focus
Drawbacks
- High-pressure culture (“up or out” mentality) unsuitable for all personality types
- Premium NYC pricing excludes smaller startups
- Mixed Trustpilot reviews cite communication delays and project management inconsistencies
8. Siege Media
Pure-play SEO content marketing agency with enterprise clients generating $148M+ in traffic value and remote-first culture.
Strengths
- Pure SEO content specialization generating $148.6M+ yearly client traffic value
- Results: 350% traffic increases, $6.1M+ traffic value improvements
- Inc 5000 recognition 6 consecutive years, fully remote with unlimited PTO
- Glassdoor rating: 4.2/5 stars
Industries Served
- Technology, SaaS, fintech, legal, insurance, media
- Content-driven industries requiring thought leadership
Drawbacks
- Content-only focus excludes PPC/paid social/email/video SEO requiring additional agencies
- $8K+ minimums with 12-month contracts exclude smaller businesses
- Intense workload combining multiple job functions with algorithm change vulnerability
9. EWR Digital
Houston-based full-service digital agency with 26+ years experience managing 160+ consultants and strong B2B focus.
Strengths
- 26+ years experience (since 1999) offering SEO, PPC, web design, branding, video
- 160+ expert consultants network
- Awards: Clutch Global, Hermes Creative, 5x AMA Crystal with 5.0/5.0 ratings
- 20-30% annual client revenue growth with data-driven 6-step process
Industries Served
- B2B enterprises, ecommerce, energy/oil & gas, healthcare, construction, manufacturing
- Deep Texas market presence with national reach
- Energy sector expertise
Drawbacks
- Social media advertising weakness noted in client reviews
- Houston geographic concentration limits other regions
- 160+ consultant complexity creates potential quality control challenges
- Glassdoor rating: No overall rating (insufficient reviews)
What GEO agencies actually do
Although each agency has a different method, most GEO strategies involve:
- Identifying question clusters and long-tail queries that AI engines are likely to surface
- Structuring content with embedded entities, FAQs, and semantically linked sections
- Implementing advanced schema markup to make web pages easier for LLMs to interpret
- Building high-authority content that reinforces expertise, trust, and brand relevance
- Monitoring visibility across generative tools to validate performance
The pitfalls: tracking visibility without clicks
One of the biggest challenges with GEO is measurement.
Unlike SEO, where clicks and rankings are easy to track, GEO often results in visibility that never shows up in your analytics platform. AI tools like ChatGPT, Gemini, and Claude cite or reference your content, but rarely send traffic back to your site.
This creates three major issues:
- No attribution: GA4, Search Console, HubSpot and SEMRush don’t currently measure how often your brand is cited by AI engines.
- Volatile visibility: AI answers are dynamic and inconsistent. You may show up one day and disappear the next.
- Opaque surfacing logic: Generative engines don’t disclose how or why they choose certain citations.
To solve this, leading GEO agencies, including Obility, use custom AI surfacing dashboards, structured manual audits, and brand sentiment analysis to infer impact. They monitor referral traffic from AI engines and conversions from that traffic. They also connect AI visibility to downstream metrics like branded search volume, content-assisted MQLs, and pipeline velocity.
SEO vs GEO
While GEO represents the emerging frontier of AI-powered visibility, it doesn’t replace SEO. It builds on it.
Search Engine Optimization (SEO) remains critical for discoverability through traditional search engines like Google and Bing. It ensures your content ranks well, earns clicks, and supports demand generation across organic channels. Generative Engine Optimization (GEO), on the other hand, focuses on making your content retrievable and referenceable by AI-powered tools like ChatGPT, Perplexity, Claude, and SGE.
For modern B2B marketers, the two disciplines work in tandem:
SEO Focus:
- Ranks pages in search engines
- Optimizes for clicks and sessions
- Prioritizes keywords and backlinks
- Tracks performance via analytics tools
GEO Focus:
- Surfaces content inside AI-generated answers
- Optimizes for citations, mentions, and AI visibility
- Prioritizes entities, structured data, and contextual authority
- Tracks visibility through manual surfacing or custom reporting
Choosing the right GEO partner
When evaluating GEO agencies, ask:
- Do they integrate GEO with SEO, content marketing, and demand generation?
- Can they measure AI visibility, even if it’s not tied to clicks?
- Do they understand the B2B sales cycle and how research happens in AI tools?
- Can they build structured content that’s optimized for both users and AI retrieval?
- Do they offer brand mentions for AI visibility to ensure your company shows up in generative answers?
- Can they provide strategic Reddit guidance, tapping into the #1 most-cited source for AI tools and trusted buyer conversations?
GEO is quickly becoming essential for B2B marketers. With 72% of users already engaging with AI Overviews, the shift from “search” to “ask” is accelerating.
Agencies like Obility, First Page Sage, and Omniscient Digital are paving the way with structured, entity-driven strategies that help brands gain visibility even when there’s no click involved.
As generative engines change, the companies that adapt to this shift will dominate the awareness stage of the funnel, often before their competitors even realize it’s happening.
