SEO and our search patterns have changed a lot over the past year, leading to a decrease in organic traffic and dozens of LinkedIn posts
Read more ›SEO is evolving into something new. Generative Engine Optimization (GEO) is changing the way businesses approach search. Traditional SEO metrics still matter, but GEO requires keeping
Read more ›For over 30 years, Search Engine Optimization (SEO) has helped websites rank by using a combination of factors such as keywords, backlinks, and structured content to
Read more ›AI Search Engines and Their Marketing Relevance There are 5.56 billion active users on the internet right now. Each of them is actively looking for something
Read more ›Remember when Google was the only game in town for finding anything online? The tech giant dominated search for years and businesses leveraged Search Engine Optimization
Read more ›At we’ve seen in the previous modules, we’re at the start of a dramatic overhaul in how people search for information online. Although relatively new, AI-enhanced
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