Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

Clean Up Google Analytics URLs with Google Tag Manager

When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs,

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Case Study

Raising Lead Quality on Paid Search Campaigns

The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search

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Case Study

Scaling Global Paid Campaigns Efficiently

The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked

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Blog Post

Facebook Optimizations – Link Clicks vs. Conversions

Two of the most common optimizations goals we select here at Obility is between link clicks and conversions. Something I was pondering about is which to

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Blog Post

Why You Should Invest in SEO During the Pandemic

As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in

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Blog Post

How to Use Heatmap Tools to Improve User Experience

  Heatmap tools such as HotJar and Crazy Egg are visualization tools that allow you to have a better understanding of how users interact with your

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