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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Marketing Nation Summit – Fearless 2018 Takeaways

The word seen everywhere at this year’s Marketing Nation Summit: Fearless. As a Marketing Nation Summit freshman, the grand, booming nature of this spectacle was a

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Getting SMART With Your B2B Digital Marketing Goals

As a digital marketer, some days it feels as if “goal” is the word I say more frequently than any other. “What’s the goal here?” “Do

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Google Display Ads 101

Are you thinking about launching ads on the Google Display Network? Obility has a great resource to help get you started. Banners on the display network

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Understanding Evergreen Paid Search Campaigns for B2B Marketers

Obility is headquartered in the environmentally progressive city of Portland, Oregon.  Portland has a citywide program for planting trees along neighborhood streets that need them the

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Obility Digital Trends – April 2018

As we move into the second quarter of 2018, the big players in the digital world are starting to make moves on their promises by providing

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Rethinking CAT – Core Almost Test

The Core Almost Test Strategy (CAT Strat, affectionately known as the TACO strategy) effectively segments digital marketing campaigns based on lead generation, awareness, and sales velocity

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