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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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B2B Social Advertising: A Plea for Creativity

What do you typically see in your social feeds? Perhaps a friend landed a new job, someone shared a blog post about the struggle of working

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Testing Reddit Ads for B2B Marketing

I want to start by giving some context about my personality (it is relevant, I swear). I am cynical by nature. It is probably why I

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How to Efficiently Solve for Duplicate Content

The majority of websites are dealing with duplicate content issues and too often I see recommendations such as “add unique content”. But what do you do

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How to Exclude Employees from Seeing Online Ads

  ☑ Recommended Solution: Don’t   As a B2B marketing agency, we often get requests to exclude employees and other “internal traffic” from seeing ads online.

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Moz Webinar – SEO Tactics for B2B Lead Generation

A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes

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Clean Up Google Analytics URLs with Google Tag Manager

When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs,

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