Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

How to Generate Cost-Effective Service Leads for B2B

There is a common misconception of lead-opportunities in B2B requiring heavy investments and deep pockets. This is especially so when you compare your company’s lead nurturing

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Blog Post

Obility Digital Trends – July 2017

July was a busy month for demand generation updates! Whatever happened to summer vacation? In this month’s edition of Digital Trends, we’ll discuss a number of

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Whitepaper

B2B Marketing Guide to Backend Tracking

Determine which online marketing campaigns are driving revenue and which campaigns need significant work. Obility’s B2B Marketing Guide to Online Marketing with Marketing Automation delves into

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Whitepaper

B2B Marketing Guide to Competitor Targeting

Existing customers of your competitors are great potential prospects; they have already been sold on the need for a solution similar to your offering and are

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Blog Post

Obility Digital Trends – June 2017

In this month’s Digital Trends you will find new features for Bing Ads and LinkedIn, information about Google’s “Mobile First” website ranking, Moz’s new website crawler,

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