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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Obility Digital Trends – May 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Googles in depth Quality Score Reporting to exciting new

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Obility Digital Trends – April 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new

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8 Easy Steps to Targeting Competitors on Social

Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes

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Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front

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Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling

Blog post co-authored by Max Hoffman and Mike Nierengarten Google’s latest announcement “Close variants now connects more people with what they’re looking for”  is just another

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