Marketing Nation Summit 2016 | Lessons that Shouldn’t Stay in Vegas

Increasing Your Investment in Mobile Paid Search Makes Good Sense

Full Speed Ahead: Mobile Obility cautiously entered mobile paid search. Google initially pressed the mobile issue with Enhanced Campaigns back in 2013, and Obility responded by

How worried should SEOs be about Google’s new SERP?

By now you’ve no doubt heard the news and seen the results of Google’s major change to its search engine result page (SERP). You may be

How worried should SEOs be about Google's new SERP?

Google’s SERP Changes: Maintaining PPC Performance in the B2B Landscape

On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid

Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m