Account-based marketing is like supercharging your marketing and sales efforts. With an ABM strategy, you’ll be able to coordinate and align your marketing and sales teams to shorten the sales cycle and increase revenue. Account-based marketing enables you to focus on qualified accounts by creating highly personalized and targeted campaigns to reach the right people at the right companies.
Although account-based marketing is not new, we now have technology and tools that make executing an ABM campaign easier and more effective. Obility knows how to deliver the most viable opportunities to target your messaging to companies or accounts in your sales database outside of email.