Trusted Facebook advertising partner to savvy B2B companies like…
If your social media advertising campaigns aren’t generating the results you need – maybe you’re getting lots of leads, but they’re not good enough to pass on to sales – then it’s time to bring in an agency who lives and breathes B2B Facebook and Instagram advertising.
At Obility, our team of Facebook and Instagram advertising experts can help you with:
Getting more leads sounds nice, but what you really want are more qualified leads. That’s the only way to make your marketing and sales efforts more efficient, driving more revenue per dollar spent.
Whether you’re new in the space and focused on creating brand awareness and product understanding, or an established organization looking for a better way to generate leads, B2B advertising on Facebook and Instagram is a highly effective way to achieve results.
Facebook and Instagram offer something different. The pure reach alone rises over all of the other social media platforms.
One reason for this is that it’s basically the only place where people – regardless of where they sit on the organizational spectrum – keep their interests and not just their titles. On other platforms, it’s an afterthought. For Facebook and Instagram it’s standard.
Compared with other platforms, Facebook and Instagram are:
With its targeting capabilities, you can make sure you’re showing members of similar audiences the same ads, allowing you more control over the narrative around your organization. Easily upload contact lists, creating a robust and relevant list of Facebook and Instagram members to target.
Whether you need to reach the Chief Data Officer, the Director of IT, or the CEO, you can typically find each of them on LinkedIn.
You can easily reach the right decision-makers at identified contacts, searching by seniority, function, title, or any other related signal.
Keep track of which contacts at your target contacts are ready to be moved further down the funnel and then engage them directly.
With 10+ years doing B2B inbound marketing, Obility’s skill at B2B Facebook advertising is unparalleled. When unicorn data warehouse startup, Snowflake, wanted to change KPIs, we:
This ultimately enabled Snowflake to increase MQL volume by 105%, lowering the cost per net new MQL by 31% with a budget increase of 55%.
As an exclusively B2B company, Obility was one of the first agencies to break out a separate Paid Social department (from within the Paid Search team).
Now you can take our years of experience with paid social and use them to your advantage, leveraging the of multiple companies in your industry.
You start by telling us what you need and we take it from there. Whether you choose regular image ads and lead gen forms or want to test different features and ad formats – like Facebook’s interest-based targeting – we’re here to advise, guide, and drive for you.
The next step is booking a call with one of our B2B Facebook advertising experts. Talk to someone who understands how to make paid social work for B2B, cares about your success, and would love to be a partner in your growth.
~ Jason Stewart, Fossa