Everyone knows that event marketing makes up a significant amount of the marketing budget for most B2B companies, at least 21% according to a 2018 study from Bizaboo. But in recent weeks with the emergence of the Covid-19 coronavirus, 19 major events (and counting) have been canceled. While some of the cost of hosting, sponsoring, […]
The irony in the title is that it’s a social media reference. The only way to make that more relevant is to share this on one of the nine social media platforms that exist. As an SEO, I hope this ranks well, but I already know, as I write this that the title has no […]
With all B2B marketing strategy, remarketing is a part that cannot be ignored, especially with ads on social media. In order to see the best results, we need to be able to fine-tune our remarketing audiences and target people at various levels of intent. The best strategies will reach people who are the most likely […]
Remarketing campaigns can be critical in driving high value leads from past website visitors, especially in B2B where customers might need to visit the page multiple times before they are ready to talk to a sales representative. Creating the right website audiences then become incredibly important to filter out the various levels of user intent. […]
Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the bottom of funnel, others only care about driving top of funnel awareness. But rarely do we see a client who thinks about the whole buyer’s journey. They are either […]
Many people outside of the marketing world don’t understand the inner workings of retargeting and find those eerily familiar ads and offerings a little too similar to the show Black Mirror. “How did they know!?” But those of us in the industry understand the function and benefits retargeting provides, and love utilizing it to drive mid-funnel […]