Case Studies

B2B SEM case study

Invoca Increases Pipeline 20 Percent

Based on guidance from Obility, Invoca synced its top-of-funnel and bottom-of-funnel B2B marketing technologies with its paid search data. This helped tie revenue to calls and the source campaigns and keywords, which in turn enabled Invoca and Obility to optimize paid search marketing, and link both online conversions and offline conversions to ROI.  Read the Case Study

B2B SEO case study

Juniper Networks Increases Organic Traffic by Over 2,500%

A case study on optimizing case studies. Learn how Obility and Juniper Networks worked together significantly increase organic traffic by converting PDF case studies to HTML and optimizing for keyword targets. Read the Case Study

long term SEO client

Axway Increases SEO Lead Volume by 65 Percent in 12 Months

See how Obility and Axway worked together to drive a 65% increase in SEO lead volume after 1 year, in addition to over $240,000 worth of SEO traffic. Read the Case Study

B2B lead quality case study

ABM Improves Lead Quality

Read how ABM improved lead quality by focusing on qualifying users through ad text and sitelinks, adding negative keywords, updating landing pages, and expanding lower funnel keyword targeting. Read the Case Study

Gainsight Logo

Gainsight Increases Leads 1,000 Percent, Lowers Cost per Lead by 62 Percent

See how Obility helped Gainsight totally revamp their paid search program and offer strategy, increasing lead volume by 1,000 percent in 3 months while lowering cost per lead by 62%, all while maintaining lead quality. Read the Case Study


Aerospike Search Engine Optimization Case Study

Aerospike Increases SEO Traffic by 171 Percent With New Website Launch

Learn how Obility helped Aerospike increase their non-branded search engine traffic by 171% while also successfully transitioning their domain name. Read the Case Study


seo company acquisition case study

Axway Increases Rankings & Organic Search Traffic with Merger & Acquisition

Read how Axway successfully transitioned site content and web traffic from the domain of purchased company ( to the main site ( while boosting site rankings and traffic. Read the Case Study