630% Increase in Leads in one Quarter
The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as
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Case Study
Raising Lead Quality on Paid Search Campaigns
The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search
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Scaling Global Paid Campaigns Efficiently
The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked
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Kong’s Restructured Campaigns See Conversions Rise 272% in 3 Months
The Goal Before Obility, Kong had a well established PPC program with a large number of assets including multiple eBooks, Webinars, and a Demo. The problem
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Marketo’s Quality Approach to ROI
The Challenge Marketo was focusing efforts and spend on driving leads. Therefore, a large amount of spend was being attributed to the campaigns that drove the
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Glossary & FAQ Pages Help Support Three B2B Companies’ Organic Traffic, Rankings, and Conversions Growth
The Challenge Answer Boxes have become more and more prominent since their launch in 2013. At first Answer Boxes were mostly triggered by landmarks, sports or
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