Marketo Measure: What is it? Marketo Measure is an attribution software that tracks various marketing touchpoints. It then aggregates this information in touchpoint reports to provide
Read more ›The Challenge This cloud-based communication and collaboration services provider has been working diligently to bring more awareness to their blogs and bring relevant visitors and target
Read more ›The Challenge ServicePower determined that its blog could benefit from improving its visibility in the field service market and improve its thought leadership positioning. For instance,
Read more ›Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different
Read more ›The Challenge Budget was slated to increase significantly in 2020 so campaigns needed to be adjusted without impacting the quality of leads. It was imperative that
Read more ›The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high
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