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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Case Study

Offerpop Paid Search Lead Generation Captures More MGL’s at a Lower Cost per Lead

The Challenge Obility + Offerpop’s paid search efforts initially focused on promoting whitepapers, look books, and guides. The content performed very well, generating a high volume

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Case Study

Rosetta Stone Paid Search Lead Generation and Click-to-MQL Conversion Skyrocket in One Quarter

The Challenge An integral part of Rosetta Stone services is providing comprehensive language solutions to K-12 classrooms. Rosetta Stone was looking to increase volume and diversify

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Case Study

Juniper Networks Increases Organic Traffic by Over 2,500%

The Challenge Increase organic traffic to Juniper Networks’ case studies page. As PDFs, the case studies weren’t showing up well in search results and ranked poorly

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Case Study

ABM Significantly Improves Lead Quality

The Challenge ABM was paying for job seekers clicking on their paid search ads. Too many of ABM’s leads came from individuals looking for work who

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Case Study

Gainsight Increases Leads 1,000 Percent, Lowers Cost Per Lead by 62 Percent

The Challenge Launch a successful paid search program without existing content. Gainsight was essentially starting from scratch in terms of content and landing pages. The Solution

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