• Your Funnel is Flawed – A Better Approach to the Buyer’s Journey

    Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the bottom of funnel, others only care about driving top of funnel awareness. But rarely do we see a client who thinks about the whole buyer’s journey. They are either […]

  • A Digital Advertiser’s GDPR Checklist

    Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]

  • Goodbye Facebook Power Editor, A Love Letter

    5 Months Ago…. Oh Ads Manager, I replaced you with Power Editor a long, long time ago. The only thing I found you useful for was pulling data and changing budgets. I loathed you for pretty much everything else. Bulk editing, no way! Creating campaigns, forget about it! You were a hopeless, meaningless void of […]

  • Facebook Retargeting: To Segment or Not to Segment?

    It’s so easy to just slap up an All Site Visitors campaign on Facebook and call it good. It happens all the time. I’ll even admit that I’ve done this. It makes sense. It’s one of the easiest campaigns to make. Just make a custom audience, target those website visitors, pick 90 days, name it, […]

  • Facebook Ads: B2B Dos and Don’ts [Infographic]

    Facebook can be one of the trickiest of all for B2B Marketers to set up correctly. Unfortunately, there are many nuances and levers to pull in order for your ads and assets to run effectively on this platform. We’re Here to Help Since we work solely in the B2B space, we decided to share our knowledge […]

  • LinkedIn Lead Gen Forms: Creation Best Practices

    If you haven’t heard, LinkedIn has a new ad type! Dun, duh, duh, daaaaaaaah! Welcome, Lead Gen Forms! Their purpose is simple, keep people in LinkedIn when on mobile. Probably not, but I live for this stuff so excuse me while I go on a tangent.   What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen […]