Preparing for Cookieless Marketing – So Long to Third-Party Data
What is “Cookieless”? When folks talk about a “cookieless” world, they are really referring to the loss of third-party cookies. First-party cookies are not going away. First-party cookies store information to make the website more user friendly as well as to better understand your behavior to sell products/solutions. Third-party cookies follow you around. They allow […]