Google Ads Blocking video partners in YouTube Adding “googleadsense_without_youtube.com” as a negative placement to YouTube campaigns eliminates all video partner placements. And would you look at that, performance is even better than projected, on a weekend at that. Google Demand Gen Disable expansion and optimized targeting function. Search Partners Exclude Search Partners. Age Demographics Exclude […]
The number one rule at Obility is you cannot trust ad platforms. Ad platforms have an uncanny knack for enabling advertisers to waste money, and so we must offset the platforms’ impulses to spend poorly. LinkedIn is no exception. We all want gaudy numbers, tons of leads and a huge pipeline, and so our urge […]
Data is powerful! SaaS startups, especially in the B2B space, can gain a significant advantage by harnessing data and analytics. Informed decisions based on actionable insights can drive growth, improve customer experiences, and gain a competitive edge. Let’s talk about five effective ways SaaS startups can leverage analytics to propel their growth: Identify Customer Behavior […]
In the competitive landscape of B2B SaaS startups, building a strong brand is crucial for establishing credibility, attracting customers, and differentiating yourself from the competition. A well-defined identity sets the tone for demand creation, but there is significantly more involved than just having strong brand guidelines. B2B startups should focus on the following areas as […]
What is “Cookieless”? When folks talk about a “cookieless” world, they are really referring to the loss of third-party cookies. First-party cookies are not going away. First-party cookies store information to make the website more user friendly as well as to better understand your behavior to sell products/solutions. Third-party cookies follow you around. They allow […]
Quick hits about the Google’s plan to phase out third-party cookies A “cookieless” world is a misnomer. Alphabet still owns Google, YouTube, and Chrome. Google Ads is still going to get user behavior from properties they own Blocking cookies is primarily blocking behavior from third parties (e.g. ISPs) and creating walled gardens. This will impact […]