• How B2B SaaS Startups Can Leverage Data to Achieve Growth

    Data is powerful! SaaS startups, especially in the B2B space, can gain a significant advantage by harnessing data and analytics. Informed decisions based on actionable insights can drive growth, improve customer experiences, and gain a competitive edge. Let’s talk about five effective ways SaaS startups can leverage analytics to propel their growth: Identify Customer Behavior […]

  • How SaaS Start-Ups Create Demand and Build Their Brand

    In the competitive landscape of B2B SaaS startups, building a strong brand is crucial for establishing credibility, attracting customers, and differentiating yourself from the competition. A well-defined identity sets the tone for demand creation, but there is significantly more involved than just having strong brand guidelines. B2B startups should focus on the following areas as […]

  • Preparing for Cookieless Marketing – So Long to Third-Party Data

    What is “Cookieless”? When folks talk about a “cookieless” world, they are really referring to the loss of third-party cookies. First-party cookies are not going away. First-party cookies store information to make the website more user friendly as well as to better understand your behavior to sell products/solutions. Third-party cookies follow you around. They allow […]

  • How B2B Can Prepare for a “Cookieless” World

    Quick hits about the Google’s plan to phase out third-party cookies A “cookieless” world is a misnomer. Alphabet still owns Google, YouTube, and Chrome. Google Ads is still going to get user behavior from properties they own Blocking cookies is primarily blocking behavior from third parties (e.g. ISPs) and creating walled gardens. This will impact […]

  • Unlocking LinkedIn Ads Company Data

    LinkedIn has a treasure trove of company data – literally 30 million companies. As a LinkedIn advertiser, I’d love for LinkedIn to share the companies my campaigns target. When I layer industry, role, title, employee count, etc., I’d appreciate knowing exactly what companies saw and clicked on my ads. Unfortunately, LinkedIn’s demographics report only shares […]

  • How to Measure B2B Paid Search and Paid Social Campaigns

    Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC campaigns are abundant. Clicks, clickthrough rate, conversions, cost per conversion, etc. are all readily available. Measuring “things” in paid media […]