• Removed Side Ads: The Sky is Not Falling

     Google’s Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn’t take large-scale decisions lightly. Google’s move to remove side ads in desktop search results comes after a lengthy testing period. The search giant has been testing this since 2010 (not a typo). While Google continues to eat away at organic search […]

  • Is Lyft Cheaper Than a New Car?

    The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana, what car you own, will be replaced by what car service you use. GM understands this to the tune of $500 million. Obama understands this suggesting a $4 billion […]

  • LinkedIn Changes Course

    18 months after the Bizo acquisition, following the launch of LinkedIn Lead Accelerator (LLA) and LinkedIn Network Display, LinkedIn has chosen to shift its strategy. LinkedIn will no longer accept new Lead Accelerator or Network Display clients after March 31st and will sunset the program at the end of the year. Past Bizo team members […]

  • Make the Most of Marketing Nation Summit

    With only a few months until Marketing Nation Summit, as a sponsor or attendee, you should be focused on how best to utilize your trip to Vegas (hint: popping bottles, screaming at a Mariah Carey concert, and throwing dice are only partial answers). As marketers, especially marketers to Marketing and Sales departments, you should view […]

  • Data-Driven Budget Planning

    Campaign Categories When establishing a media budget for the year, many of our clients employ some time-honored strategies: We spent $100k on LinkedIn last year. Let’s increase spend by 5% for this year Oh crap! We have leftover money from other departments, let’s spend it on paid search! We have to spend exactly $250k per […]

  • The Case for One-Day Conversion Cookies

    As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses. Google’s new features such as product feeds and mobile targeting primarily have the B2C advertiser in mind. Similarly, the default 30-day cookie used by AdWords, AdRoll, Twitter, and a […]