It's October: Beware the Google Penalties!
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What To Think About the New AdWords Dashboards
Less than two weeks ago, Google AdWords announced the rolling out of dashboards, a single place to collect and prioritize the reporting of your campaign data. Since this announcement, websites have been posting in excitement for this new feature, and the benefits they expect for businesses’ insight. Will you be one of them? I mean, […]
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Obility Digital Trends – August 2017
With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to your beach vacation, or cooling off in the AC, Google has been working on updates that will make you more likely to click an ad while on your phone. […]
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Shorten That Sales Cycle Using Gmail Ads | B2B Secrets
In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front of highly qualified prospects using competitor targeting. As Mike mentioned, competitor targeting is extremely effective because it allows us to get in front of prospects who are further down […]
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Close Variants Update – Google Follows Up Slap in the Face with Hair Pulling
Blog post co-authored by Max Hoffman and Mike Nierengarten Google’s latest announcement “Close variants now connects more people with what they’re looking for” is just another step in Google’s continued land grab for advertisers’ cash. Mike previously wrote about Google essentially ending phrase and exact match in Google’s Slap in the Face. Google’s most recent […]