Are you thinking about launching ads on the Google Display Network? Obility has a great resource to help get you started. Banners on the display network can be a great tactic to build awareness and are also critical for remarketing. There are several specifications outlined by Google that banner ads must meet: The image must […]
Obility is headquartered in the environmentally progressive city of Portland, Oregon. Â Portland has a citywide program for planting trees along neighborhood streets that need them the most. Portland is willing to invest in this program because research shows that trees provide many benefits in addition to their aesthetic beauty. A single evergreen street tree can […]
One of the most common questions we hear in digital marketing is, “What’s the different between B2B and B2C digital marketing strategy?” How do Obility’s B2B services differ from mixed or B2C-focused agencies? To weigh in and explore the many answers, here are our Obility panel experts: What does it mean when Obility says they’re […]
With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the age of self-driving cars and fully autonomous journalists on the horizon, it was only inevitable for Google to give the job of actually making the ads to the robots. […]
Today, it is easier than ever for businesses to advertise internationally. Digital marketers have the tools to expose brands and products to audiences in nearly every corner of the globe with relative ease and cost efficiency. This global marketing ecosystem allows us to reach prospective customers all over the world, but to lend a note […]
Another year has passed and Digital Marketers are looking forward to new trends in 2018! The new year is a great time to reassess priorities and set goals for your marketing efforts. Let’s look at the most recent digital marketing news, as well as some predictions for the biggest trends in 2018. Google […]