One of the most common questions we hear in digital marketing is, “What’s the different between B2B and B2C digital marketing strategy?” How do Obility’s B2B services differ from mixed or B2C-focused agencies? To weigh in and explore the many answers, here are our Obility panel experts: What does it mean when Obility says they’re […]
With the roll-out of Universal App Campaigns (UAC) on the Google Network, the routine of micro-managing ad accounts has taken its first gut punch. With the age of self-driving cars and fully autonomous journalists on the horizon, it was only inevitable for Google to give the job of actually making the ads to the robots. […]
Today, it is easier than ever for businesses to advertise internationally. Digital marketers have the tools to expose brands and products to audiences in nearly every corner of the globe with relative ease and cost efficiency. This global marketing ecosystem allows us to reach prospective customers all over the world, but to lend a note […]
Another year has passed and Digital Marketers are looking forward to new trends in 2018! The new year is a great time to reassess priorities and set goals for your marketing efforts. Let’s look at the most recent digital marketing news, as well as some predictions for the biggest trends in 2018. Google […]
In this final installation of Obility’s Digital Trends before making way into the new year, we’ll explore the latest from Google, AdWords, and Facebook as some final points of consideration for your 2018 campaign planning. Make your lists, and check them twice! Google More Snippet to Love Summary: Breaking News! Google officially increased meta […]
What Happened? Last month, BuzzFeed news shared some scary findings for digital marketers around the globe. Their research revealed that some of the world’s most influential brands’ websites have fallen victim to large-scale digital fraud. Including this incident, JPMorgan Chase CMO Kristin Lemkau’s predictions for this year’s total loss to ad fraud are $16.4 billion, which is […]