Years ago I worked at an agency where the majority of my client portfolio was B2B clients. I remember sitting in countless meetings where we had a “great” month from an AdWords perspective. We’d have a really high number of conversions compared to the previous month or the same month the previous year. My team […]
TL: DR – Launch responsive display banners over standard/static image ads because they’re cheaper, more effective and are higher in volume Responsive banners drive lower cost conversions than standard banners Responsive banners drive more conversions than standard banners Responsive banners allow for more agile testing due to volume Responsive banners are more affordable than standard […]
Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google AdWords conversion code 2. Importing goals from Google Analytics […]
Many people outside of the marketing world don’t understand the inner workings of retargeting and find those eerily familiar ads and offerings a little too similar to the show Black Mirror. “How did they know!?” But those of us in the industry understand the function and benefits retargeting provides, and love utilizing it to drive mid-funnel […]
Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]
Apple’s Mobile Search Play The rise of mobile search shouldn’t come as a surprise. What might be a surprise is that Google’s not the only one influencing the way we search on our iPhones. In the nearly 11 years since the iPhone was released and we started using Safari on our phones, Apple has been […]