Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google AdWords conversion code 2. Importing goals from Google Analytics […]
Many people outside of the marketing world don’t understand the inner workings of retargeting and find those eerily familiar ads and offerings a little too similar to the show Black Mirror. “How did they know!?” But those of us in the industry understand the function and benefits retargeting provides, and love utilizing it to drive mid-funnel […]
Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]
Apple’s Mobile Search Play The rise of mobile search shouldn’t come as a surprise. What might be a surprise is that Google’s not the only one influencing the way we search on our iPhones. In the nearly 11 years since the iPhone was released and we started using Safari on our phones, Apple has been […]
Are you thinking about launching ads on the Google Display Network? Obility has a great resource to help get you started. Banners on the display network can be a great tactic to build awareness and are also critical for remarketing. There are several specifications outlined by Google that banner ads must meet: The image must […]
Obility is headquartered in the environmentally progressive city of Portland, Oregon. Portland has a citywide program for planting trees along neighborhood streets that need them the most. Portland is willing to invest in this program because research shows that trees provide many benefits in addition to their aesthetic beauty. A single evergreen street tree can […]