Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google Ads conversion code 2. Importing goals from Google Analytics […]
If I am going to admonish Google for its many, many failings when it comes to looking out for advertisers, I should commend Google when it does something in the best interest of advertisers. In late February, Google announced the impending sunset of average position. Unlike other instances where Google has taken away data (most […]
Remarketing campaigns can be critical in driving high value leads from past website visitors, especially in B2B where customers might need to visit the page multiple times before they are ready to talk to a sales representative. Â Creating the right website audiences then become incredibly important to filter out the various levels of user intent. […]
Since Microsoft’s LinkedIn acquisition, B2B marketers have been waiting patiently to be able to leverage LinkedIn’s company and user data on Bing Ads, and the time has finally come. Bing Ads just announced they will now offer updated “user-based’ targeting options that we can layer into campaigns, allowing us to bid higher on high value […]
When a question pops into mind, our instinct is to reach for the phone. It’s second nature for us to rely on mobile devices for immediate answers, rather than ponder screen-less or run to a desktop that may not event be there (hence why the number of mobile searches per month surpassed that of desktops […]
May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]