Remarketing campaigns can be critical in driving high value leads from past website visitors, especially in B2B where customers might need to visit the page multiple times before they are ready to talk to a sales representative. Creating the right website audiences then become incredibly important to filter out the various levels of user intent. […]
Since Microsoft’s LinkedIn acquisition, B2B marketers have been waiting patiently to be able to leverage LinkedIn’s company and user data on Bing Ads, and the time has finally come. Bing Ads just announced they will now offer updated “user-based’ targeting options that we can layer into campaigns, allowing us to bid higher on high value […]
When a question pops into mind, our instinct is to reach for the phone. It’s second nature for us to rely on mobile devices for immediate answers, rather than ponder screen-less or run to a desktop that may not event be there (hence why the number of mobile searches per month surpassed that of desktops […]
May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]
Years ago I worked at an agency where the majority of my client portfolio was B2B clients. I remember sitting in countless meetings where we had a “great” month from an AdWords perspective. We’d have a really high number of conversions compared to the previous month or the same month the previous year. My team […]
TL: DR – Launch responsive display banners over standard/static image ads because they’re cheaper, more effective and are higher in volume Responsive banners drive lower cost conversions than standard banners Responsive banners drive more conversions than standard banners Responsive banners allow for more agile testing due to volume Responsive banners are more affordable than standard […]