It has been a tumultuous year for SEOs as they scramble to understand the future of search. With the rollout of AI search tools like ChatGPT and Perplexity, AI overviews, and unrelenting algorithm updates, it has taken some time to truly parse out the data and understand specific impact. Here we have broken down the […]
SEO and our search patterns have changed a lot over the past year, leading to a decrease in organic traffic and dozens of LinkedIn posts calling organic traffic a vanity metric. Let’s review the KPIs (besides organic traffic!) that Obility is tracking to measure SEO and Generative Engine Optimization (GEO) performance. I. AI […]
Google Ads Blocking video partners in YouTube Adding “googleadsense_without_youtube.com” as a negative placement to YouTube campaigns eliminates all video partner placements. And would you look at that, performance is even better than projected, on a weekend at that. Google Demand Gen Disable expansion and optimized targeting function. Search Partners Exclude Search Partners. Age Demographics Exclude […]
If you Google “What is RevOps,” you’ll see over 2M results appear and that it generally means the same thing across the board. So, what is revenue operations? RevOps, or Revenue Operations is the function of maximizing revenue for an organization across departments. How do you maximize revenue? Great question. In RevOps, the goal […]
Lead generation is a crucial component of a successful marketing campaign. Generating high-quality leads helps drive user acquisition, increase conversions, and fuel business growth. The key is getting these high-quality leads to become interested in your product and enter your marketing funnel. How do we reach these users? Understand Your Target Audience It’s […]
A successful marketing strategy requires leveraging online messaging, creating a frictionless (or relatively smooth) customer journey, and the utilization of data and automation to quickly and efficiently cater to your customer base and grow. This is especially true for SaaS, where your online marketing can directly relate to your product offering. Add in the B2B […]