• Why You Should Invest in SEO During the Pandemic

    As companies scramble to cut costs amidst the impending recession due to COVID-19, many businesses find their marketing budget on the chopping block. However, investing in your SEO strategy during this pandemic could be beneficial to both your organization and your prospects. If you choose to slice your marketing budget, affecting SEO, then you will […]

  • Why Learning Culture is the Secret to a Successful Workplace

    Many organizations encourage their employees to learn and grow – so why aren’t they all successful? Well, the reality is that a learning culture requires more effort than proud platitudes.  Learning is a riotous enterprise. There is uncertainty, risk, and failure. Learning culture does not attempt to alter this fact, instead, it encourages experimentation and […]

  • Work Levity in the Age of COVID-19

    With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are enforcing bans based on certain gathering sizes, businesses are encouraging their employees to work from home, events are being cancelled, and individuals are in self-quarantine to participate in “social […]

  • 5 Reasons B2B Brands Need to Embrace Sustainability Now

    Sustainability has been an influential factor in redefining Business-to-Consumer (B2C) relationships, but does it wield the same power in the Business-to-Business (B2B) space? In short, yes. Just as the climate is changing so is the business landscape, and success looks different in this contemporary B2B space. There are five main reasons why all success-driven B2B […]

  • Navigating the B2B Digital Space for the First Time

    As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer.  In a nutshell, I have learned that digital marketing can be complex, especially in the B2B SaaS world. For those who are like me that are new to the marketing workforce, the digital space can be confusing […]

  • Gen Z and Instagram

    Millennials vs. Gen Z I originally titled this blog “Millennials and Instagram,” but realized I didn’t even know the exact birth years the infamous generation included. Upon a quick Google search, I found to my surprise, I am one year younger than the cutoff. So…that makes me a Gen Z-er?  While Millennials (whom I had […]