As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer. In a nutshell, I have learned that digital marketing can be complex, especially in the B2B SaaS world. For those who are like me that are new to the marketing workforce, the digital space can be confusing […]
Millennials vs. Gen Z I originally titled this blog “Millennials and Instagram,” but realized I didn’t even know the exact birth years the infamous generation included. Upon a quick Google search, I found to my surprise, I am one year younger than the cutoff. So…that makes me a Gen Z-er? While Millennials (whom I had […]
With an ever expanding suite of marketing technology producing more and more information and insight into buyer behavior, big data is definitely here to stay. It takes time and effort to analyze your data and to let it lead your program decisions, however, the perception of what it takes is inflated and the consequences of […]
Marketers have been focused on the notion of big data for several years now. Many are drowning in data, and finding valuable insights feels more impossible than a needle in a haystack. Too often they have so much “big” data that none is being acted upon—and decisions are left up to gut feelings and guesswork. […]
A quick search for “choosing an audience” will return thousands of results aimed at helping marketers move away from “send everything to everyone” and into the hopeful new world of relevance. It’s clear that today’s marketers have no shortage of tips and tricks for creating messaging with a specific group of people in mind. However, […]
As marketers, we are all aiming to create personalized campaigns. But often the wealth of data and tools at our disposal—along with the array of campaigns and programs we are attempting to manage—make this goal seem harder to reach than it really is. True marketing excellence comes from a prune and simplify approach, and it […]