With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are enforcing bans based on certain gathering sizes, businesses are encouraging their employees to work from home, events are being cancelled, and individuals are in self-quarantine to participate in “social […]
Sustainability has been an influential factor in redefining Business-to-Consumer (B2C) relationships, but does it wield the same power in the Business-to-Business (B2B) space? In short, yes. Just as the climate is changing so is the business landscape, and success looks different in this contemporary B2B space. There are five main reasons why all success-driven B2B […]
As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer. In a nutshell, I have learned that digital marketing can be complex, especially in the B2B SaaS world. For those who are like me that are new to the marketing workforce, the digital space can be confusing […]
Millennials vs. Gen Z I originally titled this blog “Millennials and Instagram,” but realized I didn’t even know the exact birth years the infamous generation included. Upon a quick Google search, I found to my surprise, I am one year younger than the cutoff. So…that makes me a Gen Z-er? While Millennials (whom I had […]
With an ever expanding suite of marketing technology producing more and more information and insight into buyer behavior, big data is definitely here to stay. It takes time and effort to analyze your data and to let it lead your program decisions, however, the perception of what it takes is inflated and the consequences of […]
Marketers have been focused on the notion of big data for several years now. Many are drowning in data, and finding valuable insights feels more impossible than a needle in a haystack. Too often they have so much “big” data that none is being acted upon—and decisions are left up to gut feelings and guesswork. […]