• Take Advantage of New Insights by Connecting Google Search Console and Google Analytics

    Among the latest product updates from Google comes a new tool called Search Console Insights, intended to help businesses and digital marketers better understand the performance of the content on their site. This tool combines data from Search Console and Google Analytics in an easily digestible format with actionable insights. The great thing about it […]

  • Five Tips to Keep Google Tag Manager Organized

    If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM is that it can get a little messy, especially if you have multiple people creating tags and doing testing.  A messy GTM instance can cause conflicting issues between new […]

  • Understanding the Correlation Between PPC and SEO in the B2B Space

    If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]

  • Top 10 SEO Quick Wins for Any Website

    Not all SEO-projects are resource-heavy and time-consuming optimizations. Sometimes small SEO quick wins can have a big impact! Move Away from PDFs. PDFs are often full of valuable information for users and a great source of content for search engines. However, PDFs are not ideal for SEO. PDFs are often a dead end, meaning users might […]

  • Enabling Demographics & Interests Reports in Universal Analytics