Using YouTube Advertising for B2B

Types of YouTube ads

If you want to have your service or product promoted in video format, sponsored listings are the perfect type of YouTube ad. For example, some YouTube advertisers use this format to increase brand awareness by creating longer promotions to introduce their company to new viewers and additional splash ads to reinforce the brand message.

A display ad is a type of YouTube ad that doesn’t appear as a video in the content the user wants to watch. Standard display ads are static or animated images that can appear in Google Properties, often right in the top right corner of a YouTube video. Overlays are small static images that appear as an overlay at the bottom of the video. What’s also great is that these ads can appear on the search results page, video watch page, and YouTube home page, which gives them some exposure. Overlays show text and images on top of content, usually video. These ads can be static with a single image, or animated with multiple images, videos, or variable text (also known as rich media ads). YouTube ads are video ads that appear before, during, or after a video. These are useful to include in your YouTube ad set because they are cheaper than other ad units, such as those that appear before or during a video.

Display ads appear to the right of the featured video and contain an image and text, as well as a call to action with a link to your website. This includes In-Video Overlays which are transparent banners that overlay the bottom 20% of the YouTube video players. Overlays appear when users start playing videos from YouTube monetized channels.

Benefits of YouTube B2B advertising

Hyper-granular targeting also means that you can more effectively retarget people who have visited your properties or consumed your content. By meeting these prospects when they are in an exploratory frame of mind, as many are when consuming video content, you are perfectly positioned to turn them into leads or revenue-driving customers.

You can remarket to YouTube Ads viewers (or even channel visitors) with additional YouTube ads or display ads. With Google Ads, you can target your display ads to, on, or near YouTube pages. While not as popular as their counterparts, display ads can help your business reach its advertising goals.

Another one of the benefits of advertising on Youtube is the ability to show ads tailored to your audience based on a prediction of the mood of the video being watched. Display advertising allows you to draw attention to messages, images, videos and corporate identity of your company.

Show ads on YouTube channels relevant to your keywords, targeting users based on the type of content they consume. Use YouTube ads to re-engage users on your remarketing lists and direct them to your website for maximum conversion potential.

B2B YouTube advertising will help you:

Create complete YouTube strategies and campaigns, including:

Targeting
Budgets
Content recommendations

Manage and optimize your YouTube campaigns

Report on campaign progress

Set up full ROI tracking

Connect campaigns to your marketing automation or lead management systems

Optimize your post-click results

YouTube Advertising for B2B Tech & SaaS

Get Your Brand in Front of A Whole New Network

B2B YouTube advertising is a unique alternative to regular display advertising, offering focused, granular targeting opportunities at the top and bottom of the sales funnel.

“More than doubled pipeline
within a few months of coming on the account“

David Cain

Head of Global Marketing, Autodesk

————–

Leading B2B Tech and SaaS Companies Rely on Obility

Reach a new, more targeted audience with B2B YouTube advertising

While YouTube advertising is a form of display advertising, it offers a significant advantage in both reach and focus.

YouTube is a self-contained network, which means you can reach a whole new set of leads – some of whom may never see your advertising efforts in the broader display network.

Additionally, because YouTube is a Google property, you can be more specific and narrow with your audience definition. While the regular display network relies on multiple 3^rd party sites, YouTube is all ‘in-house,’ allowing for more reliable and granular targeting.

Creating video ads is easier than you think

One of the main barriers that keep companies from advertising on YouTube is creating video ad content. But the truth is, making video ads for YouTube is not as complicated or involved as you might imagine.

A simple way to create a ‘minimum viable’ advertisement to display on YouTube is to take an existing slide deck and turn it into a 15-second slideshow, which you can then narrate with a voice-over or set to music.

If the visuals in your slides are compelling enough, targeted viewers are likely to stay tuned to see what comes next. Once you gain moderate success with this ad, we can decide together whether or not it’s worth investing in a more professional iteration.

Good coverage of the entire sales spectrum

Like display advertising, B2B YouTube advertising can help you build brand awareness at the top of the funnel and roll out entry-level offers at the bottom of the funnel.

Being able to so accurately target people on YouTube means you are more likely to be showing your ads to people who will appreciate your brand. This makes it an ideal way to reach new people and make them aware of who you are and what you do.

On the other hand, this hyper-granular targeting also means that you can more effectively retarget people who have visited your properties or consumed your content. By meeting these prospects when they are in an exploratory frame of mind, as many are when consuming video content, you are perfectly positioned to turn them into leads or revenue-driving customers.

You need a partner that understands B2B YouTube Advertising?

The trick to doing B2B YouTube advertising right is understanding how to make and target audiences. In particular, the real advantage comes in working with an intent audience, which can be built in the regular display network, but better leveraged on YouTube, where you can target people who have searched for a particular keyword on any Google property.

Working with Obility’s highly experienced B2B YouTube advertising team allows you to avoid making beginner’s mistakes and leaving money and opportunities on the table.

We apply our vast and growing knowledge of regular display and YouTube advertising to your ads, ensuring you get the best ROI for your budget.

What would lower qualified lead costs mean for you?

Top of funnel YouTube advertising lets you reach a new set of potential leads, making for better prospecting and allowing you to nurture more high-quality leads through the sales cycle.

Bottom of funnel YouTube advertising is a highly targeted way to stay top of mind with prospects who have already engaged with your brand, improving conversions and retention.

Obility’s B2B YouTube advertising services will help you:

Create complete YouTube strategies and campaigns, including:
- Targeting
- Budgets
- Content recommendations
Manage and optimize your YouTube campaigns
Report on campaign progress
Set up full ROI tracking
Connect campaigns to your marketing automation or lead management systems
Optimize your post-click results

“Best B2B agency I have worked with to date...
Many B2C-focused paid search and SEO consultants or
agencies don't understand B2B at all,
despite their claims to the contrary. Obility gets it“

~ Jason Stewart, Fossa