Google’s Slap in the Face

Google announced yesterday its plan to effectively eliminate phrase and exact match keywords. This action can only be viewed as a money grab and reiterates how

Enabling Demographics & Interests Reports in Universal Analytics

Target Competitors and Drive High Quality Leads

Competitor campaigns are consistently some of the most effective campaigns B2B marketers can run. For B2B marketers with established competitors, competitor campaigns tend to perform as well as

10 Ways to Promote Your Dreamforce Events Online

With only one month until Dreamforce and months of planning in the rear-view, meetings are set, company swag and team unis picked out, and press releases

Email Retargeting: An Effective Retargeting Niche

As targeting becomes more sophisticated, you should consider how you segment retargeting audiences. Consider testing retargeting networks: AdWords display, Yahoo Plus, AdRoll, Bizo, etc., but also