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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Axway Increases Rankings & Organic Search Traffic with Merger & Acquisition

The Challenge Successfully transition site content and web traffic from domain of purchased company (Vordel.com) to the main site (Axway.com) without losing rankings or customers. If

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Obility Digital Trends – May 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Googles in depth Quality Score Reporting to exciting new

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Obility Digital Trends – April 2017

We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new

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8 Easy Steps to Targeting Competitors on Social

Targeting prospects who are interested in your competitors can be pretty simple with a targeted list of competitor related keywords in SEM. However, when it comes

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Shorten That Sales Cycle Using Gmail Ads | B2B Secrets

In the “B2B Marketer’s Guide to Lead Generation Using Competitor Targeting”, our President & CEO Mike N reviewed a handful of ways we get in front

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