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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How to Nurture Leads: 7 Effective Lead Generation and Conversion Strategies for Software Development Businesses

  Generating and converting leads is crucial for sustained growth and success. However, it’s not just about acquiring any leads, it’s about nurturing them strategically to

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Why Content Repurposing is Key to B2B Digital Marketing Success

  The B2B digital marketing world is very competitive, so marketers need to find innovative ways to capture and engage their target audience. Content creation is

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The Comprehensive Guide to B2B SaaS Marketing

  As the B2B landscape continues to evolve, it is essential for companies to stay ahead of the curve with their marketing strategies if they want

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Meet Obility’s First Paid Search & Display Strategy & Execution Director

The one and only: Caleb Buzzas This Summer, Obility made some big changes to our standard account team structure in order to better support client goals

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Preparing for Cookieless Marketing – So Long to Third-Party Data

What is “Cookieless”? When folks talk about a “cookieless” world, they are really referring to the loss of third-party cookies. First-party cookies are not going away.

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How to Rebrand Your Website or Product and Retain Your SEO Performance

Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website.  A common

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