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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Work Levity in the Age of COVID-19

With COVID-19 now classified as a pandemic by WHO, many are doing what they can to help slow the spread of the virus. Local governments are

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Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and

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Five Tips to Keep Google Tag Manager Organized

If you read my last blog about Global Site Tag and Google Tag Manager you know I’m a huge GTM fan. My only gripe with GTM

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How to Choose Between Google Tag Manager and Global Site Tag

  I. What are Global Site Tag and Google Tag Manager?   Global Site Tag (Gtag.js) and Google Tag Manager (GTM) are both tag management systems

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How UI (Not UX) Affects SEO

User Interface (UI) and User Experience (UX) get thrown around synonymously,  but they aren’t one in the same. The UI is what would make a user

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